Pixii SAS welcomes Fabrice Barbier to its investors board to accelerate the development of the company

Former GoPro SVP brings his experience of the imaging industry to the startup. His arrival concludes a seed round of 700.000 euros. Launched earlier in July, Pixii caught the camera world’s attention for its innovative design and quality of colors.

Fabrice Barbier

Industry expert, formerly General Manager at Motorola and Senior Director at Flextronics, Mr Fabrice Barbier led the research and development of the GoPro camera and accessories from 2011 to 2017 as Senior Vice President Consumer Devices. Under his leadership, sales of GoPro cameras went from thousands to multiple millions of units per year.

« ​Pixii is opening a new way on the camera market. » says Fabrice Barbier. ​While the industry has been losing ground for many years, Pixii acknowledges the essential role of smartphones and networks for the new generation of photographers. ​»

« ​The arrival of Fabrice Barbier confirms the potential of Pixii, ​says David Barth, founder of the startup. ​We are thrilled to work with him to offer photographers the image quality and unique experience they expect from us.​ »

Business Angels

The industry expert concludes a seed round of 700.000 euros associating private investors BFC Croissance and BFC Angels with the support of BPIFrance, Région Bourgogne Franche-Comté, Banque Populaire and BNP Paribas/WAI.

Anthony Faurand, Investment Manager at BFC Croissance declares : ​« Our philosophy is to provide long term support. We are pleased to be at the side of Pixii to develop the potential of the company.​ » Dominique Melet, Vice-President of BFC Angels adds: « ​David's profile and the international ambition of Pixii – coupled with local industrial and scientific know-how – has been determining to us.​ »

A revolutionary camera

Commercially available since the 5th of July 2020, Pixii is a revolutionary camera. Free of any screen, it uses the display of a smartphone to reveal its images, edit photos and share them on social networks. The camera contemporary design won a RedDot Design Award. Photographers praise its quality and natural colors.

« ​Great image quality. Great shooting experience.​ ​» wrote Pascal Jappy, editor of DearSusan, a photo blog.

« ​The team did an incredible job in mastering all of the different components of a high-end camera. I look forward to revealing most of its potential and guide Pixii towards the next step of its development. »​ declares M. Fabrice Barbier.

« ​We are delighted to benefit from the experience of Fabrice. He has been essential to let us deliver a first commercial product and will be even more so as we continue to innovate on this market. ​» adds David Barth

About Pixii

Pixii is the first camera designed to reveal its images on a smartphone display. Designed and made in France, it is fitted with an optical rangefinder and an M-mount intended for image professionals and creatives. Pixii received the 2019 Red Dot Award for its contemporary design.

Pixii, the company, has been founded by David Barth, a former manager and developer of the Ubuntu Linux project, around a team of specialists in optics, electronic hardware and precision mechanics. The ambition of Pixii is to offer innovative creativity tools for the new generation of photographers.

Pixii is a registered trademark of PIXII SAS. All other trademarks are the property of their respective owners.


Press contact

Isabelle Colas -​ isabelle@pixii.fr
Visuals and press resources available at: ​pixii.fr/press-kit

Press ReleaseDavid Barth