Pixii is a new kind of camera. You press the shutter and the picture is revealed on your phone. That simplicity is the result of deep changes and a factor of further evolutions.
To resist the rise of the smartphone some manufacturers have been trying all sorts of things : adding more software and functions inside the camera, putting a phone inside a camera, a touch screen, etc. With the results we all know.
Now, photographers know that lenses are generally safe values.
But the software and screen of a camera can quickly get outdated, sometimes even before getting out of the factory.
By moving software and screen off the camera we can make both parts better.
The camera software now evolves at the speed of an app. The camera body is updated directly from the Cloud. And when you upgrade your phone, you get a better screen and a better processor for your photos. Keeping safe those hard earned lenses, and now your camera too.
This, we think, is a smarter design.