Why are we
Pixii is a new kind of camera. You press the shutter and the picture is revealed on your phone. That simplicity is the result of deep changes and a factor of further evolutions.
The Natural Evolution of Cameras
Pixii is designed for the new generation of photographers. Everyone has a smartphone now. The smartphone has become, by and large, the number 1 camera in the world. At the same time, the traditional camera market has collapsed. Was it killed by the smartphone? No, photographers just aren’t interested in old cameras anymore. This is the end of the line for the digital camera designed in the 80s: a sensor, a CPU and a screen. All of these components were necessary back then. Because computers were rare and hard to use.
Except it's 2018 now. Who seriously needs a fixed function computer and a bad LCD at the back of a camera? Pixii is the fusion of 2 essential elements: the physical camera body and the software, virtualized into an app, that dynamically develops the picture on a screen. Virtualizing software to accelerate innovation: does that sound familiar? Connecting objects to a smartphone: this sounds even more familiar on your connected speaker or HiFi. This is just a natural evolution for cameras. It’s just about time…